Hairy Cell Leukemia
Hairy Cell Leukemia is a rare form of blood cancer that causes cells to look like they are "hairy". While survival rates are on the rise, there are few unique FDA approved treatments for the disease.
Lumoxiti's unbranded patient support program, "Hope, Connect, Learn" provides a light during their long journey with this disease. The bright colors and cool tints capture the spirt of discovery and adventure. This approach encourages patient to keep looking forward with positivity and the prospect of new beginnings in the future.
Our team continued that same mood in the branded experience. With many tactics for both patients and healthcare professionals (HCPs) to help explain the novel science.