Conceptual Thinking

Tasked with developing a new campaign and communication narrative for any brand can seem daunting, but when the product or brand is something you can believe it, there's always more passion in the project. 

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Hydrobalance is a new rehydration product being launched by RB. My experience in endurance sports drew me to this work and made me more passionate about the science behind it. 

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The concepts for the HCP audience draw on the proprietary technology of the product, patient & parent insights, and HCP mindsets when recommending rehydration products for kids.