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Conceptual Thinking

Tasked with developing a new campaign and communication narrative for any brand can seem daunting, but when the product or brand is something you can believe it, there's always more passion in the project. 

Hydrobalance is a new rehydration product being launched by RB. My experience in endurance sports drew me to this work and made me more passionate about the science behind it. 

The concepts for the HCP audience draw on the proprietary technology of the product, patient & parent insights, and HCP mindsets when recommending rehydration products for kids. 

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